One of the most potent tools that esports and gaming companies can use to promote their brand is customer testimonial content. These are typically referred to as earned advertising, and they are the perfect way to acquire new customers and reward existing ones.
With the rise of social media sites, it is now easier than ever to share these testimonials with a global audience.
The Importance of Testimonials
People are constantly on the lookout for social proof in all areas of their life. This includes their actions and decisions regarding purchasing products and services online. Social proof does not matter if it comes from a stranger or a friend. What matters is that the evidence that they see supporting their decision-making process is the right one. This can be done through third-party reviews, word-of-mouth, and testimonial content.
Testimonials are not only about attracting potential customers but about clearing any doubts they may have. Your customers’ reviews can significantly affect your sales and brand reception. They can help establish credibility and provide you with an opportunity to show how you treat them. Negative feedback may sway potential customers away from you, but it can also help you demonstrate how you’re committed to making the customer experience right in bad situations.
A comprehensive marketing campaign combines the power of testimonial content. The various marketing tools that you have available, and the convenience of social media can help promote esports businesses. These testimonials can also be shared among a variety of audiences both locally and internationally.
Use Cases for Esports & Gaming Companies
One of the most important factors that esports and gaming companies need to consider when it comes to marketing is the use of customer testimonials. This strategy can help drive more leads and convert visitors into buyers and leisure viewers into fans.
These testimonials can also be used in various ways to drive growth in esports companies. Examples of the different use cases for testimonial content are:
Business Development/ Sales
Testimonial content is a great way to get in touch with potential customers. It can also provide them with all the information they need to make an informed decision when purchasing your product.
Esports companies can use testimonials to establish a vast network of existing clients benefiting the company. These testimonials show potential clients how diverse their company can be and how it can help them meet their specific needs. When these companies post customer testimonials on their website, they also speed up the purchasing process for their customer. Thereby developing business and sales.
There’s no better place for esports and gaming companies to share their customer testimonials than on their social channels. Social media platforms are becoming more and more important for esports brands as they seek to build trust with their customers. They can use platforms such as Facebook, Instagram, and LinkedIn to post testimonial content and customer profiles.
A 300-word review containing all the features of a product does not do enough to attract new customers. Instead, testimonial content from existing customers can be shared on social media channels. This will spark a lot of curiosity and easily attract new customers to your site.
Despite the long-term strategy of employer branding in attracting and retaining talent, esports and gaming companies can still use employee testimonials to attract and retain the best talent.
These companies can create posts that include employee testimonials and get an immediate lift in organic reach. This can be more helpful and effective if they encourage their employees to share with their personal social networks.
During their employee testimonial gathering process, esports companies should include internal communications. These help their employees to be better advocates while stirring up the good feelings they have about the employer. These posts can help people find a specific job, navigate through your careers page, or learn more about your company internally, eventually guiding them to job listings.
Today, digital consumers are more likely to search for reviews and testimonials when making a decision. This behavior is part of their search for trustworthy sources of information. Esports and gaming companies can use these testimonials to grow their brand and community while reaching out to the right audience.
Written by Echoga Emmanuel