Samantha Cabitac is an esports professional whose experience spans from collegiate tournament administration to managing content for Call of Duty League and Overwatch League teams. As Samantha explains, a love for gaming can unexpectedly lead to a fulfilling career you never expected.
NGame Esports: How did you get involved in esports?
Samantha Cabitac: I’ve always been a gamer. When I went into university, I wanted to become a doctor. But into my second year, I realized I wasn’t as into it as I would have liked, so I switched over from science to business. All my friends were either in science or engineering at that point, so I was looking for people I could connect with. That’s when my friend suggested that I go to this club that holds LAN parties every semester.
I’m not the most competitive person in terms of gaming — I suck (laughs) — and I was into League of Legends and Minecraft at that time, so I ended up joining as a tournament admin. The club grew from about 200 attendees to about 1,200 in a semester, so we got to rent out a building at the school. Our club became a chapter in Tespa, Blizzard Entertainment’s collegiate program.
As I got more [engaged] in the program between social media and being a tournament admin, I got to be involved in Tespa as well, in terms of meeting other leaders across America. About a year and a half later, I was able to start working [directly] with Tespa and become a tournament admin for Overwatch tournament.
It just kept snowballing from there. Right after school, I had a full-time sales job at a tech company, in addition to contract work with Tespa and volunteering at our local events in the Toronto area. About a year later, I started volunteering with MSI Canada for their booths at events. I was told they were hiring someone as an account manager to help out with marketing. I applied and got the role. I was at MSI for about a year. My role was both in sales and marketing. I got to see the gaming side from the manufacturer’s perspective and worked with many different people. This was pre-covid, I got to go to events across Canada and meet some interesting people.
After MSI, I had the opportunity to work with the Canucks Sports & Entertainment for their two esports teams, the Vancouver Titans and the Seattle Surge.
NGame Esports: What were your responsibilities in your position?
Samantha Cabitac: With the Canucks, I was the content coordinator. My responsibilities included community management for both the Call of Duty and Overwatch League teams. I worked with our mods on our servers and helped plan out watch parties and community events. I was also helping out a lot with the content team — copy for social media, connecting our teams with the fans, etc. I also did a lot of connections with the players so we could get our content out on time. A lot of my role was helping out the content team, making sure all that we were doing — assets, etc. — was delivered on time. One of my responsibilities was also analytics reporting for all our social channels for both teams. In addition, I was responsible for updating both teams websites.
NGame Esports: What advice would you give someone looking to get started in esports?
Samantha Cabitac: If you’re in the collegiate space, definitely get involved with your esports/gaming club on campus. That’s the one way you can meet tons of people who are into gaming, even if you’re just looking for people to connect with. A lot of people are beginning to be affiliated with more organizations like Cloud9 and Evil Geniuses, who are starting to get involved.
If you’re a young professional, I would definitely say to get involved in Discord communities and stuff like that. There are a lot of people who are very friendly that want to connect with you and are willing to give advice. I think a lot of people are afraid to ask, but just send them a message if they’re open to it. Say, “Hey, I’d like to take a few minutes just to ask you [some questions]. My name is whoever, I want to go into this space that you’re in, and I was wondering if I could take five-to-ten minutes for a call.”
People will always be willing to help.
Written by HB Duran