This May, G2 Esports and the University of Augsburg’s Research Center for Esports Law announced a cooperation agreement that will entail sharing research-driven information and hosting collaborative events.
G2 Esports, founded in 2015, is a professional esports entertainment organization and one of the top five most successful esports clubs in the world. The organization has an international history. It was founded by former Spanish League of Legends pro-player Carlos ‘ocelote’ Rodriguez and German entrepreneur Jens Hilgers and is currently based in Berlin, Germany. G2 has teams of players competing in titles such as League of Legends, Counter-Strike: Global Offensive (CS: GO), Hearthstone, Rocket League, Rainbow Six Siege, Fortnite, Valorant and more.
The University of Augsburg is a medium-sized university located in Augsburg, Germany. Built in the Free State of Bavaria in 1970, the University of Augsburg is a reform university offering nearly 90 different programs of study to its population of 20,000 students.
According to a press release from Peter Mucha, Chief Operating Officer at G2 Esports, the partnership will lead to an ongoing dialogue to inform the Research Center for Esports Law’s work in exploring the developments within esports law and future legal implications. This research will help create a basis for esports law, regulations and standard practices as the industry grows larger.
This is not the only instance of collaboration between a higher education institution and esports organizations. This July, the Asian Electronic Sports Federation (AESF), the authority for esports in Asia, established a partnership with Coventry University, one of the most esteemed universities in the United Kingdom. In a press release, Director General of the AESF, Sebastian Lau, discussed how the partnership will bring more opportunities for AESF members and the university’s sports business management program.
Gaming and esports job finder platform Hitmarker also announced a partnership in July with the National University Esports League (NUEL), the first higher education esports league established in the United Kingdom. The purpose of this partnership is to link Hitmarker’s job finder tools with NUEL players who are seeking a career in the esports industry.
Hitmarker has also partnered with the North American Scholastic Esports Federation (NASEF), which will assist esports players in Canada, the United States and Mexico to find employment.
Through these partnerships between gaming organizations and educational institutions or groups, there will be a more significant network for both academics and esports players to expand educational and professional opportunities. One of the greatest benefits for academics will be connections to inside expertise on esports and increased ability to conduct a more in-depth analysis of relevant topics. Players and gaming organizations will be able to utilize these networks by promoting their team, helping their players find work opportunities and help shape the future of esports-related legislations and research. Additionally, partnerships with job finder platforms such as Hitmarker will help aspiring pro-players take steps into making their passion become their profession.
One way to improve the relationship between universities and esports organizations is to bridge connections between varsity esports teams and professional esports networks such as G2 or Hitmarker. By doing so, college-aged players could gain insight into potential careers in the esports industry, such as working as a player or content creator. Esports networking sites can also give university players career paths into other jobs within the esports realm, such as working as a team manager or coach, a communications or social media specialist, data engineer or other specialist opportunities.
Some universities are even partnering with gaming organizations and companies to develop gaming-related majors such as esports management, like the partnership between University of New Haven and gaming manufacturer HyperX. Esports clubs and leagues could follow this example and connect with universities to collaborate on educational plans, professional advancement opportunities for student players, and other mutually beneficial projects.
Written by Caitlin Joyce | image credit – g2esports.com