Logan McLean, Esports Advisor, for NGame Esports talks about the TV 2 Denmark acquisition of broadcast rights for ESL.
TV 2 Denmark recently acquired the Danish broadcast rights for ESL and DreamHack‘s ESL Pro Tour until February 2023. What makes this a good acquisition for TV 2 Denmark?
TV-2 Denmark has acquired the Danish broadcasting rights for the ESL Pro Tour, allowing them to provide live television broadcasts of the tournament. This is of particular note because while we often see streaming deals announced daily, we rarely see national television scrambling to pick up the right to broadcast esports. The Content Manager for TV-2 Zulu Denmark, Sune Roland Jensen, expressed confidence in the move.
What are some key objectives TV 2 Denmark need to achieve to get their return on investment?
The research done by TV-2 Denmark prior to the acquisition of these broadcast rights seems to indicate (along with general market consensus) is that there is, in fact, a market here, with an incredible ceiling. Since no financial details have been disclosed, we are unable to speculate on the deal accurately. With that being said, it is safe to presume that advertising space and control will be a crucial generator DTV-2 will capitalize on.