Logan McLean, Esports Advisor, for NGame Esports, talks about the partnership between the Premier Tour and BARMER.
Premier Tour recently partnered with the health insurance company BARMER. What makes this a valuable partnership for BARMER?
Early adoption and the long-term perks that come along with being an early adopter in an industry that finds success is an issue that companies struggle to cope with when looking to activate in a new industry. BARMER has decided that their time is now, from sponsoring the German FIFA Esoccer-league to their more recent announcement with the Premier Tour. BARMER seeks to ingratiate themselves with German esport consumers as a proud sponsor of competitions and tournaments, promoting physical and mental health and wellness.
How should BARMER measure the success of this partnership?
BARMER should measure the success of this partnership by the success and stability of the Premier Tour tournament, being an accessory to properly run leagues and tournaments is an ironclad method for developing a loyal following willing to engage with your brand. In BARMER’s case, buy their insurance products.