Perspective: Mixer’s Recent Talent Additions

Evan Tipton, Esports Advisor, for NGame Esports talks about Mixer’s recent talent acquisitions.

Microsoft’s live streaming service, Mixer, has added another significant gamer, Michael “Shroud” Grzesiek, two months after prying Tyler “Ninja” Blevins away from Amazon’s Twitch. What value does this bring to Mixer?

I think the most significant value will be the variety in audience demographics. Ninja has a slightly younger audience due to his Fortnite streams, but Shroud appeals more towards a teenage to the young adult market allowing Mixer to expand their market.

Do you anticipate more acquisitions like this from Mixer to better compete with Twitch and YouTube?

If Mixer continues to pull streamers from Twitch, they are surely going to become a threat to the Twitch market. Hopefully, by developing partnership rewards, they can introduce better perks than Twitch can offer, making it all the more tempting for the switch to Mixer. With that said, there may be no way for Mixer to pull ahead of Twitch until they start focusing on promoting smaller streamers and offering better partnership deals than Twitch. Only then will we see the competition become something worth watching.

Image by Gerd Altmann from Pixabay

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