Evan Tipton, Esports Advisor, for NGame Esports talks about the Comcast and SK Telecom join venture in esports.
Comcast Spectacor and SK Telecom of South Korea recently launched T1 Entertainment & Sports, a global esports joint venture aimed at capitalizing on the fast-growing world of competitive online gaming. What makes this the right move for both organizations involved?
Taking a look at the scale of Comcast and SK Telecom, it was only a matter of time before they dipped further into esports. With SK Telecom backing one of the most championed teams in all of esports, it is only right that Comcast eventually stick their noses into esports too. I am not a fan of Comcast and their business practices, but they understand markets, and they know how to get projects finished. Comcast engaging in esports will lead the esports scene to new highs in the coming years.
How should both organizations measure the impact and success of the joint venture?
I am sure the companies will focus on sponsoring events within esports and monitor the metrics at those events. They will measure how many people attend the event and how many interact with the “Comcast” brand. SK Telecom will not need to do much to stand out. Comcast will need to fight their overbearing image already perceived by the public. Therefore, Comcast needs to make sure they are following through with what the community wants, and needs will be a must. Execution will be one of the only ways Comcast will succeed within the industry.