Logan McLean, Esports Advisor, for NGame Esports talks about the Malta Football Association and EA partnership.
The Malta Football Association (MFA) recently entered a partnership with Electronic Arts (EA) to create the Malta BOV ePremier League. What makes this a valuable partnership for the MFA?
Dr. Matthew Paris, Vice President of the Malta Football Association on the proposed value of the partnership between his FA and EA Sports “Our partnership with Electronic Arts will provide some unique opportunities for local esports players and Maltese clubs, putting them on the global EA SPORTS FIFA map with all the potential benefits this will bring.” Eloquently put by Dr. Paris, the global limelight provided by engaging with the FIFA brand will enrich the development of Maltese football on all fronts.
What KPIs should be used to measure the partnership?
Predicted KPI’s for this deal are audience localizations, the engagement of the audiences, and data that will ultimately serve to help the MFA better understand Maltese football fans and to best interact with them.