Perspective: Fnatic And The Rivalry Partnership Extension

Logan McLean, Esports Advisor, for NGame Esports talks about the extended partnership between Rivalry and Fnatic.

London-based organization Fnatic recently extended its partnership with esports betting company Rivalry in a multi-year deal. How do you think this partnership is measured by Rivalry?

When organizations and partners forge deals, it is typically great news for all involved. Later on, when those same deals are extended or renewed, it goes to show that things are going rather well. As we have seen with a partnership between another notable esports organization and bookmaker, these deals can help to create memorable experiences with customized content tailored to maximize fan engagement.

Glen Calvert, COO at Fnatic, added: “We are thrilled to continue our relationship with Rivalry. As an organization, we are dedicated to giving our fans the very best we can offer in terms of value and experience. In Rivalry, we have found an ideal betting partner for the CS:GO community.

I firmly believe that partnerships are the most fruitful when both parties involved are passionate about what they bring to the table; Rivalry and Fnatic are creating custom content and betting tools for fans. The success of which is measured on its user base and churn.

What makes Fnatic a great partner for Rivalry?

Kevin Wimer, Chief Marketing Officer of Rivalry, had this to say about the extension: “Fnatic put their fans at the forefront, their dedication to creating the best experience for their community mirrors Rivalry’s commitment to add value and excitement to our customers. We look forward to continuing our relationship to deliver the best and most responsible betting experience in esports.“

Image by ar130405 from Pixabay

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