Evan Tipton, Esports Advisor, for NGame Esports talks about Team Reciprocity partnering with LGD Gaming to join the CrossFire franchised league.
North American organization Team Reciprocity has partnered with Chinese organization LGD Gaming to secure one of 10 spots in the CrossFire franchised league. How does this benefit both parties?
Opening up to other leagues is an excellent way to expand your reach and build relationships with other organizations. By reaching out to join Crossfire, Team Reciprocity can increase its global standing as a brand while increasing revenue while doing minimal work. This will give the team the liberty to make changes, and calls to the roster and management can allow Reciprocity to focus on NA leagues and organizations.
Why is this a good partnership for the Crossfire franchise league?
Having a larger organization back you in a smaller league can increase the viewership and investment into the game. In return, this would allow others that are interested in joining and possibly competing at a level that will allow for prizes and rewards.