Logan McLean, Esports Advisor, for NGame Esports, talks about the recent Wormhole Labs and Twitch Partnership.
Wormhole Labs recently announced a partnership with Twitch, the leading service, and community for multiplayer entertainment, to unveil Wormhole™, a powerful social connecting tool designed for gamers and esports fans. What value does this bring to Twitch?
I will reserve passing a valuation on any product, such as what is being released by Wormhole Labs. Many companies partner together to create innovation iterations on their current product to no avail, or even worse. They create a brilliant addition to their product that audiences fail to engage with and use. It will be interesting to see where the development of this project goes.
Why do you think Wormhole chose Twitch versus its competitors?
Wormhole chose Twitch in this venture because they are the de facto industry leader, and why would you want to innovate with anyone other than the industry leaders. While platforms like Mixr are engaging conceptually, there is no incentive for a company like Wormhole, who makes addons for a product.