Logan McLean, Esports Advisor, for NGame Esports, talks about the recent partnership between Razer and the Copenhagen Flames.
Gaming hardware company Razer recently announced the formation of a partnership with Danish organization Copenhagen Flames. How does Razer benefit from this partnership?
Razer’s newly inked partnership with the Danish organization; The Copenhagen Flames is a testament to Razer’s continued investment and promotion of the esports industry. While we see deals like these announced frequently, it is always beneficial to appreciate that each deal is a small indicator of the ever-increasing size of the industry.
When evaluating the partnership, how should Razer measure success?
Razer will seek to earn the business of Danish fan consumers of the Copenhagen Flames. In return, consumers can support their team through the purchase of Razer’s premium gaming peripherals.