Logan McLean, Esports Advisor, for NGame esports talks about the FaZe Clan and Manchester City partnership.
North American organization FaZe Clan has partnered with Premier League side Manchester City. How do you think this partnership benefits both parties?
The recent announcement of the partnership between FaZe Clan and Manchester City is a tremendous development for the continued acclimatization of esports. The move by City is not surprising, given they are in the midst of a continued global fan engagement effort. It makes total sense that City Sports Group would seek to either acquire an elite team or partner with an existing org of that caliber in FaZe Clan.
What would you consider the performance metrics and objectives for this partnership?
The metrics to watch from this deal are fan conversion and retention. Additionally, overall engagement numbers as Manchester City seeks to increase its recognition and grow their fanbase.