Logan McLean, Esports Advisor, for NGame Esports talks about the impact of apparel brands in esports.
Esports apparel leader H4X recently announced new athletes to its roster. What is your opinion about the current state of apparel and merchandising in esports?
The cultural status quo forged by hypebeasts best summarizes the apparel landscape in esports at present. Players and fans lust after the latest originals dropped by brands H4X, 100T, in addition to traditional exclusives from mainstream brands Adidas, Supreme, etc. I believe that young people will always attempt to emulate the stylistic themes of their idols, who are currently entrenched in the clout culture lifestyle.
Global apparel brands are already engaged in the esports space, do you anticipate the brands to get more involved in apparel and compete with H4X?
There will always be a marketplace for brands to create custom lines for content creators. When brands can make a visually striking line in combination with a creator’s brand, we see fantastic results.