LOGAN MCLEAN

Perspective: The Impact Of Traditional Sports Involvement In Esports

Logan McLean, Esports Advisor, for NGame Esports talks about the impact of having traditional sports leaders engage in esports.

Josh Kroenke, the part-owner, of Kroenke Sports & Entertainment (KSE), which owns the Overwatch League team Los Angeles Gladiators, recently stated he was confident in the future of esports. How important is it for investors and influential business people to feel this way about esports?

Esports evangelism from billionaire owners and venture capital firms are powerful catalysts that will continue to fuel explosive growth in the industry. Widespread continued promotion of the industry’s potential at every level is a concerted effort. The exposure the industry receives when people such as the Kroenke family discuss their OWL team propels the industry in many ways.

KSE also owns and manages traditional sports teams such as the Denver Nuggets and the Los Angeles Rams. As game developers continue to build and improve leagues, do you anticipate more involvement from organizations like KSE in an advisory role?

It is highly likely that sports entertainment conglomerates will be contacted throughout the operational proceedings to operate in an advisory capacity. The scope of that relationship will be limited by conglomerates’ involvement in the league they are advising. Ultimately the developer in question will only want the conglomerates’ perspective on the more excellent quality of life items; with the developer keen to avoid conflict of interest. Developers are more inclined to be salesmen in selling the conglomerate on buying into franchise interests.

Photo by Toni Cuenca from Pexels

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