Logan McLean, Esports Advisor, for NGame Esports talks about Twitch and YouTube’s impact on streamers.
Twitch has made cuts to its program in which the company pays esports teams to stream on the Amazon-owned video platform. Organizations are already moving over to YouTube to make up for the lost revenue. With this decision, what do you think the long term strategy is for Twitch?
Twitch is by far the best option for every esports organization to monetize. YouTube is far less advertiser-friendly for anyone who deals with video games in the current ad climate. While this team might have individually scored a sweetheart deal with YouTube; at an entry-level Twitch offers far more convenient and broader range options for monetization for organizations.
YouTube seems to be benefiting from the Twitch change the most. How do you think this impacts YouTube’s long term strategy from streamers?
Twitch continues to dominate as the platform for live content, whereas YouTube still maintains its stranglehold as the go to site for uploaded, on-demand content. This mold is not currently forecasted to be broken as no contenders are competing in the space (yes I’m counting and not counting Mixr.)
YouTube will always have cross-platform utilization potential from streamers who primarily stream on Twitch. Currently, most large Twitch streamers upload segments to their YouTube channels for their audience’s viewing pleasure.