Perspective: Building The Pittsburgh Knights Brand

Evan Tipton, Esports Advisor, for NGame Esports talks about the brand building of the Pittsburgh Knights.

The Pittsburgh Knights recently announced its partnership with the Esports MX LATAM Fund, a group of Mexican-based investors who specialize in media, finance, entertainment, and other industries. As part of the partnership, the Knights hope to establish an affiliate of its Pittsburgh team in Mexico based on the Knights’ organizational structure. Do you think this is the right strategy for the Knights to grow an international brand?

I have spoken with their CEO before, and I understand that they plan to become another household name such as Team Solo Mid(TSM). The ability to take risks and to understand your market can help make it less risky. Also, going international is not a bad thing, especially if it involves investors.

I genuinely believe they need to stay true to their brand and not bend to any demands that someone who is not involved with the organization wants.

The Pittsburgh Knights have made game-changing partnerships over the last 12 months like partnering with music superstar Wiz Khalifa. What does this say about the leadership of the organization?

One thing that is not in short supply within the industry is passionate people that want to bring their ideas and passions to the rest of the industry. Simply put, we love games. The team leadership for the Knights is passionate about what they do and committed to achieving their goal of becoming a household name like TSM.

I believe the essential takeaway from the Pittsburgh Knights is to keep going with what you believe in and always give it 110%. It is not work when you love what you do if everyone had a similar mindset who knows what the industry could accomplish.

Photo by Lukas from Pexels

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