Logan McLean, Esports Advisor, for NGame Esports talks about the presence of Super League Gaming.
Super League Gaming (SLG) recently announced the creation of a proprietary audience network composed of its content and creator-driven digital properties. What value does this bring to advertisers?
By creating a hub, SLG has made a single central focal point where they congregate their audience, which generates 40 million impressions a month. We know that the value of one unique impression is $0.012; therefore, this platform is a great way to monetize their content. The platform will also provide metrics on how advertisers can monetize the audience of SLG.
SLG has several digital properties, SuperLeagueTV, Framerate, and Minehut. How does this position Super League Gaming as a significant player in esports?
As long as SLG stays true to its core values of providing a competitive community based on inclusivity, they will continue to succeed. SLG will continue to draw large amounts of followers and continue to gain traction on its website by having excellent word-of-mouth marketing and connecting with their audience. This impact makes it harder for companies similar in nature to establish a foothold in the industry.