Evan Tipton, Esports Advisor, for NGame Esports talks about regulation and advertising performance in esports.
Riot Games recently signed a partnership with Sportradar to monitor global betting activity with its League of Legends esports competitions. How important is this for the industry in terms of regulating sports?
Rules and regulations have been a painful subject in regards to esports. There has never been anything like it before in history, so it is harder to gauge what should be allowed and what should not be.
Gambling is something that needs to be watched and monitored, therefore, taking the steps necessary to minimize legal issues is the right direction. I believe during the next three years; we will see the more elaborate red tape for the scene that all players, teams, and organizations need to follow. Until then it is mostly common sense and house rulings.
Riot Games partnered with Neilsen to measure advertising performance and now Sportradar to monitor betting activity. Is this the direction all gaming developers need to take to advance the industry?
As stated above, these are the steps that companies need to take if they want to maintain the credibility of the game and to make it popular with investors and other sponsors. By keeping everything regulated and within the confines of the law, they can attract more potential earnings to their game and league.
I currently work with a company that is focusing on collecting marketing data for esports. We are noticing that there is a definite advantage to knowing what people are saying and wanting within the community.