LOGAN MCLEAN

Perspective: Leading Esports Organizations In Social Media

Logan McLean, Esports Advisor, for NGame Esports talks about the GumGum sports social media rankings for Q2 2019.

GumGum Sports recently revealed the top ranking organizations in esports when it comes to social media presence and engagement during the second quarter of 2019. When reviewing the three different rankings organizations like Faze Clan and Team Liquid are represented on all three. What makes these organizations unique when it comes to social media content and engagement?

For organizations to echo the successes of tier 1 orgs like FaZe Clan and Team Liquid; they must first research the underlying component of both the organization’s social media presence. Both organizations have an excellent reputation for interaction with their fans on all social channels. Esports consumers are highly engaged on social platforms; therefore, organizations with high social engagement will amass the largest following.

How can esport organizations not on the rankings learn from these organizations to improve their social media presence and engagement?

There is no shame in being a copycat. I say this being somewhat serious. You cannot, of course, copy someone’s work, but you can reference what they have done for ideas. A rough blueprint for success should be able to be made by reviewing the social activity of tier 1 esports organizations over the past months.

Photo by Tracy Le Blanc from Pexels

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