Perspective: Partnerships Between Betting Companies In Esports

Logan McLean, Esports Advisor, for NGame Esports talks about understanding the partnership between esports teams and betting companies.

Denmark based esports team, North, recently entered a global partnership with sports and esports betting provider Pinnacle. Why would a betting company like Pinnacle partner with an esports team versus a league or tournament organizer?

If we look at the sponsorships of sports in every country other than the United States of America, we see a long history of betting companies sponsoring sporting teams. Immediately if we look at the most prominent professional sporting league in the world, the English Premier League, 9 out of the 20 teams in the top-flight are sponsored by gambling companies. If we were to look at one division lower, the Championship League, has a staggering 17 of 24 teams sponsored by gambling companies. These partnerships are an indicator that abroad, partnerships between betting organizations and athletic organizations are a commonplace, so of course, this status-quo will translate to esports.

In partnerships like this do you have any concern about a potential Pete Rose Major League Baseball type of situation? (FYI, Pete Rose was banned from baseball in 1989 due to the accusation of gambling on baseball as a coach and player. In 2014 he admitted to betting while playing and coaching)

If we take into account people, sure another Pete Rose situation can happen. I believe that to be more of a conversation on the human psyche, not about how a gambling organization partnering with an esports organization could potentially enable its members to bet.

Partnerships between betting companies and both esports/sports organizations establish clear rules aimed towards preventing players from gambling on their matches, but similar to the case of the infamous Charlie Hustle. Rules will be broken for the perceived right price.

Photo by energepic.com from Pexels

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