Evan Tipton, Esports Advisor, for NGame Esports talks about the impact of the League of Legends European Championship in Rotterdam.
Riot Games reported that the economic impact of the League of Legends European Championship (LEC) in Rotterdam, contributed $2.25M to the local economy. What positive learnings can brands and esports organizations take from this report?
Investing in entertainment is just like any other sport. Thankfully esports can appeal to a much larger market than something like Basketball or Hockey. If we keep investing in these events, teams will start seeing returns such as these. As an organization, it’s something to look at positively. It just shows that there is growth to be had, and we are positioning for a long term industry.
Rotterdam was selected from Riot Games’ host city program. Do you think this is a process all major tournament organizers should replicate if not already?
I think this will have to be like the Superbowl or National Basketball Association (NBA) finals eventually. You will need to rotate which cities obtain these finals, to keep it popular around the scene. The only problem that I can see with this is that there are not any rules or regulations like the NBA or National Football League (NFL) have. With that being said, they do not need to be fair to everyone; it is just a courteous thing to do. Only time will tell if we develop an association that handles all of the legal problems and red tape.