Logan McLean, Esports Advisor, for NGame Esports talks about the evolution of health and fitness in esports.
Esports organization, Team Flash, recently announced its partnership with health and fitness platform Fitlion. As health and fitness become more prominent in esports, do you think brands like Gold’s Gym and Anytime Fitness will position themselves to connect with this demographic?
Fitness, while not traditionally associated with gaming, has been identified as a critical component in the successes of teams such as Fnatic, Cloud9, Team Vitality, and many more. These organizations were all early adopters of fitness programs; specializing in dietary and nutritional advice and exercises specifically designed to improve reaction delay.
Now with the increasing amount of investment capital driving the franchising and expansion of leagues, most recently with Call of Duty which is priced at $25 million per team. The demand for fitness brands to activate with organizations will be created by the orgs themselves, which will help protect their players from common ailments associated with long hours spent gaming.
Over time do you anticipate esports having a governing body to manage health and fitness better?
No. I do not believe that a governing body to such an effect can be formed. Esports will not have a governing body to manage health and fitness better, because similar to traditional sports, it is not a practical undertaking. There is no governing body that oversees conventional sports due to the variety in physical skills required to compete in each competition, in esports this problem is amplified due to each video game having the potential to be a sport.
However that is not to say that there could not be fitness standards implemented on a game by game basis at a player’s union level., but we are still far from having that infrastructure developed in even the highest level leagues.