Evan Tipton, Esports Advisor, for NGame Esports talks about the newly announced Call Of Duty League and what it means for esports.
Wise Ventures, investment fund, founded by Minnesota Vikings owners Mark and Zygi Wilf announced they would be apart of the new and upcoming Call Of Duty league. The league will be very similar to Activision Blizzard’s Overwatch League (OWL), and the family will have a Minnesota based team to compete. Do you think leagues such as this is the best way to attract big money investors in the long term?
The OWL was a bold move by Blizzard and has continued to pay off over the past few years. It was not always easy, but they were able to pull it together and eventually see a profit. The most prominent team investors want to see consistency in esports. Having returning fans and being able to market to a specific set of people makes it easier for them, and is less risky. The safer the opportunity, the more investors you will pull in the industry. If Call of Duty duplicates this type of league, they will need consistent fans to bring in the investors as the OWL has.
Do you anticipate more game developers taking this approach to attract more investors and build better governance around esports?
Blizzard has always been in charge of their titles and wants to spearhead their esports league in every game they develop. Developers will always try to keep the game as close to their “vision” as possible. So, this can lead to specific sponsors, either joining or leaving.